A Sage Refresh
Over the next few months, you may notice some changes to our look — our logo, font, colors, imagery, and more — and the way we talk about our company. Sage’s identity as an independent company has always been a guiding principle for how we run our business and support partners like you, and this refreshed brand more effectively infuses this spirit of independence into everything we touch.
What brand changes are we making and why are we making them?
Our refreshed look better reflects this spirit of independence and while we are very much a publisher, dropping “publishing” reflects the additional products and services that make up what we offer today, such as Technology from Sage, the portfolio of digital services that ease the teaching and research workflow.
The Sage “S” has also had a change to become more fluid, dynamic, and less constrained to better reflect our unique freedom as an independent company.
Some of our products and resources — our data repository, reference materials, and skill-building resources for students — are also being renamed and rebranded. This will allow for a more seamless experience across our traditional and digital resources and allow us to better convey how they can benefit customers and end-users.
How will it roll out?
Many of these changes will be coming out in phases — you might have already noticed changes to our websites, social media, and some of our products immediately, with more complex changes to be made later in 2023. This means that for the time being, you will still see our old look in some spaces as the new look rolls out. This should not cause any interruptions in our interactions with you or your use of any of our products or services.
If you have any questions about these changes and what they mean to you, please feel free to email us.
Why does our independence matter?
Our guaranteed independence is arguably the cornerstone of our identity — it means that we can never be acquired, will never go public, and will never be beholden to shareholders. This means we can measure success not by the health of our share price but by how we fulfill our mission of building bridges to knowledge — how we support the development of ideas through the research process to scholarship that is certified, taught, and applied. It frees us up to do more to champion new ideas that advance disciplines and drive social change; to work together with librarians and faculty to transform teaching and advance knowledge; and to think long-term to anticipate and respond to changing higher education needs.
What was the process?
We worked with branding consultancy, Limber Brands, to articulate how Sage provides unique value to customers and end-users. Over the course of 18 months, we collaborated to refresh our messaging, visual identity, and logo. The work also extended into imagery, web design, video creation, conventions, and printed applications.