Brands and Ethics

In this new edition of Advertising and Promotion you can find the chapter Brands on the Defensive: Ethics and Regulation for Advertising. The authors discuss advertising regulation in the UK and outline some of the issues of advertising ethics and regulation. And in Brand Management, in the chapter on Ethics and Brand Purpose author Michael Beverland reviews the ethical challenges and issues that can arise from branding, including case studies ranging from LEGO to Panera Bread.