In Business, Ethics and Society, author John G. Cullen writes about Business as a Social Good. In this excerpt, he details the key benefits that business brings to society, various approaches that comprise the field of business and society, and ‘populism’ and what it means for business.
Read MoreLisa Spiller starts her new book, Selling & Sales Management, with the chapter Introducing Ethical Relationship Selling. In this chapter, learn how to employ ethical behavior in selling and review an ‘ethics in action’ section with a case study, further resources, and more.
Read MoreIn the new edition of Advertising and Promotion you can find the chapter Brands on the Defensive: Ethics and Regulation for Advertising. The authors outline issues within branding and advertising ethics and regulation. And in Michael Beverland’s new title, Brand Management, the chapter on Ethics and Brand Purpose reviews the ethical challenges and issues that can arise from branding, including case studies ranging from LEGO to Panera Bread.
Read MoreThese excerpts from Marketing Planning & Strategy and Social Media Marketing focus on ethics in marketing planning and the privacy, ethical and legal issues inherent in social media marketing. Both include questions for discussion and consideration and real-world examples.
Read MoreThis chapter, Ethically Engaging and Empowering Employees, is from the third edition of Denis Collins and Patricia Kanashiro’s new text, Business Ethics: Best Practices for Designing and Managing Ethical Organizations. The authors discuss the benefits of employee engagement and the different ways to ethically engage employees with their work.
Read MoreDo high job demands help employees staying challenged at work, or do they challenge their well-being? This study in Human Relations develops an integrated perspective on the antecedents of burnout, rather than viewing various elements in isolation. It also provides guidance for organizations on how to maintain high job demands by emphasizing collective trust and open communication.
Read MoreThese business cases, #Nico-Teens: JUUL, Social Media, and the Teen Vaping Epidemic and When Personal Code Trumps Professional Code: Ethical Failure in the Oversight of a Nursing Home Facility, ask students to evaluate and discuss recent corporate decisions within an ethical lens.
Read MoreIn this 22-question self-assessment, taken from Organizational Ethics: A Practical Approach, Fifth Edition by Craig E. Johnson, you can gage how you relate to cultures in different parts of the world.
Read MoreTaken from the Sage Handbook of Marketing Ethics, this chapter looks at the ethical issues involved in marketing to the LGBT+ community, with a review of literature and suggestions of areas for future research.
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