In this episode, join Mark Peterson as he explores the sustainability practices that benefit companies, consumers and stakeholders holistically, and considers how this sustainable and macro mindset can be fully embedded in marketing pedagogy. Peterson will dissect the role faculty can play to encourage their students’ interest when teaching sustainable marketing. To help with this, he will also be discussing his textbook, Sustainable Marketing: A Holistic Approach, now in its second edition.

4:00PM BST / 11:00 AM EDT / 8:00AM PDT