Brands and Ethics

In the new edition of Advertising and Promotion you can find the chapter Brands on the Defensive: Ethics and Regulation for Advertising. The authors outline issues within branding and advertising ethics and regulation. And in Michael Beverland’s new title, Brand Management, the chapter on Ethics and Brand Purpose reviews the ethical challenges and issues that can arise from branding, including case studies ranging from LEGO to Panera Bread.

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Chris BurnageBusiness Ethics
Job Demands and Burnout

Do high job demands help employees staying challenged at work, or do they challenge their well-being? This study in Human Relations develops an integrated perspective on the antecedents of burnout, rather than viewing various elements in isolation. It also provides guidance for organizations on how to maintain high job demands by emphasizing collective trust and open communication.

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What’s It Like Inside the Hive? Managerial Discretion Drives TMT Gender Diversity of Women-Led Firms

Do women promote other women? This study in the Journal of Management investigates the question through the lens of gender role theory and managerial discretion. It explores the influence of women CEOs on gender representation in the top management team (TMT) and the role of managerial discretion at the individual, organizational, and task environment levels.

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Chris BurnageGender Equity
The Wing: Emotional Tax and Illusionary Feminism

This business case is about the emotional tax—i.e., the feeling of having to protect against bias or unfair treatment and to be continually on guard, that employees faced at The Wing, a female-only coworking space. The Wing hired employees by pitching them feminism, but issues of pay and uncivil behavior in the workplace followed. The case explores emotional labor, discrimination, and the need for repositioning a business.

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Chris BurnageGender Equity
Gender (Still) Matters in Business School

This research in the Journal of Marketing Research documents systematic gender performance differences (GPD) at a top business school using a unique administrative data set and survey of students. Read the full article to see their findings (which did show deviations), their discussion of and test for different reasons to explain this, and several important implications of these findings for business schools and for society.

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Chris BurnageGender Equity
If You're Serious About Impact, Create a Personal Impact Development Plan

To achieve impact, academics need to create personal impact development plans (PIDPs), focused on what and on whom to have an impact and the necessary competencies to do so. This article in Business & Society introduces the concept of PIDPs—including why they’re needed, their content, activities, and the role of university leaders in their successful implementation.

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Chris BurnageSocietalImpact